Studio Collective.

Concept, Animation

About Project

Agency: Studio Collective

Concept: Okalpha + Studio Collective

Creative Direction: Okalpha + Studio Collective


From detailed treatments to understated movement and concept, Studio Collective allowed us the freedom to create simple but intriguing visuals. The perfect opportunity to test a few abstract 3D techniques.

Brief

A new look needs a nice introduction. With Studio releasing their updated brand and website, they required a pack of short, moving visuals with one common core; a logomark reveal.

Process

With a brief as open-ended as this, defining the look was key. We worked closely with Studio to create a unique and vivid tone. Simple 3D simulations, and abstract materials and stages made for a surreal introduction of a super clean logo-mark.

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