Agency: Studio Collective
Concept: Okalpha + Studio Collective
Creative Direction: Okalpha + Studio Collective
From detailed treatments to understated movement and concept, Studio Collective allowed us the freedom to create simple but intriguing visuals. The perfect opportunity to test a few abstract 3D techniques.
A new look needs a nice introduction. With Studio releasing their updated brand and website, they required a pack of short, moving visuals with one common core; a logomark reveal.
With a brief as open-ended as this, defining the look was key. We worked closely with Studio to create a unique and vivid tone. Simple 3D simulations, and abstract materials and stages made for a surreal introduction of a super clean logo-mark.