Sanlam Indie.

Creative Direction, Concept, Storyboarding, 2D & 3D Animation

About Project

Agency: Sanlam Indie

Animation, Creative Direction: Okalpha

Sound Design: Okalpha + Mountwavemusic

Illustration: Tristan Chesselet

Producing a family of product videos centered around the woes of life insurance, we injected some energy into a category of motion that can easily become tiresome to absorb.


We hate the standard insurance spiel. So, along with Sanlam Indie, we tried our best to approach things from a more intriguing perspective. As long as we kept things engaging, and made sure we broke away from the traditional explainer video standards, we would die happy. And insured. And happy...


We built from the ground up, making use of Sanlam Indie's new set of brand creative. From character design to detailed boards, the goal was to build an engaging story from simple shapes and limited color, keeping things easy to digest, but fun to watch. Also, floating shape character rigs was fun.

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